Privacy Policy

This Privacy Policy explains how Dundee Windows (“we”, “us”, “our”) collects, uses, discloses, and protects personal information when you use our website (“Website”). We are committed to protecting your privacy and handling your personal data in line with UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

Dundee Windows is a marketing website operated by Datarush Ltd, providing marketing services on behalf of Arctic Improvements Ltd.

1. Information We Collect

1.1 Personal Information
We may collect personal information that you submit via forms or contact methods on the Website, including (where applicable):

  • Name

  • Email address

  • Phone number

  • Address / postcode

  • Property details you provide (e.g., homeowner status, number of windows/doors, property type)

1.2 Non-Personal / Technical Information
We may collect technical information automatically, such as:

  • IP address

  • Browser type/version

  • Device information

  • Referral source and pages visited

  • Cookies and similar technologies (see section 6)

2. How We Use Your Information

We use your information to:

  • Provide services and respond to enquiries – including contacting you about your request and arranging surveys/quotes.

  • Customer support – to respond to questions and provide assistance.

  • Marketing communications – where you have requested them or where permitted by law (you can opt out at any time).

  • Website improvement and security – to analyse usage, improve performance, and protect against fraud or misuse.

3. Lawful Bases for Processing (UK GDPR)

Depending on the context, our lawful bases may include:

  • Consent (e.g., where you opt into marketing)

  • Contract (e.g., taking steps at your request before entering a contract)

  • Legitimate interests (e.g., responding to enquiries, improving services, preventing fraud)

  • Legal obligation (where we must comply with the law)

4. Disclosure of Your Information

4.1 Service Providers
We may share personal information with trusted third-party service providers who help us operate the Website, manage enquiries, provide services, host systems, or analyse performance. These providers are required to keep your data secure and use it only for the services they provide to us.

4.2 Legal / Business Transfers
We may disclose information if required by law, to protect our rights/safety, or in connection with a business transfer (e.g., merger, acquisition, or sale of assets).

5. Data Retention

We keep personal data only as long as necessary for the purposes described in this Policy, including to:

  • respond to your enquiry and provide services

  • meet legal, accounting, or regulatory requirements

  • resolve disputes and enforce agreements

6. Cookies and Similar Technologies

We use cookies (and similar technologies) to help the Website function, understand usage, and improve your experience. You can manage cookies through your browser settings. Please note: blocking cookies may affect the Website’s functionality.

7. Your Data Protection Rights

You have rights under UK data protection law, including:

  • Access to your personal data

  • Correction of inaccurate data

  • Erasure (in certain circumstances)

  • Restriction or objection to processing (in certain circumstances)

  • Data portability (where applicable)

  • Withdrawal of consent (where processing is based on consent)

To exercise your rights, contact us using the details in section 10.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before submitting personal information.

9. Data Security

We use reasonable technical and organisational measures to protect personal data. However, no online system is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our services are not intended for individuals under 18, and we do not knowingly collect data from children.

11. Contact Information / Complaints

If you have questions about this Privacy Policy or how your data is handled, contact:

Email: info@dundeewindows.co.uk

Arctic Improvements Ltd (Company No. SC729603)
Registered office (per Companies House): 200 Carmichael Street, Glasgow, Scotland, G51 2QU
(Website trading address shown): Unit 18, Anniesland Industrial Estate, Glasgow G13 1EU

You also have the right to complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how your data is handled.

This Privacy Policy was last updated on 25/02/2026.